What are UTMs? 13 Tips to use them effectively
UTM stands for Urchin Tracking Module. Urchin was a web analytics software that developed the URL tracking parameters which was acquired by Google The section of the URL following the ? symbol below is a sample of what a UTM code looks like: www.tamerduymaz.com/blog?utm_source=facebook&utm_medium=paid&utm_campaign=remarketing URL: The location of...
